Social marketing is the process of developing web traffic or attention through social media sites. Social marketing programs center on efforts to create content that attracts the attention of prospects & customers and encourages them to share it with their social networks. Company content spreads from user to user and resonates because it comes from a trusted source, as opposed to the brand or company itself. This form of marketing is driven by word-of-mouth, and is considered to be using earned media rather than paid media.
Social Marketing Engages Clients and Prospects
Out In Front Marketing uses content creation to deliver a stream of messages through our clients social channels. Each channel has a specific format and each channel reaches different demographics. Our clients have found success through Facebook, LinkedIn, Twitter and YouTube. We assist with set up of pages, permissions and connections on all social marketing platforms. When used in combination with article marketing, social marketing creates a consistent stream of content is delivered to followers. Our client content posting and monitoring packages begin at $60.